Rolls-Royce Owners’ Club launches new publication in French Lick, Indiana June 24, 2017

— More than 1,000 classic cars, Rolls-Royce Owners’ Club (RROC) members and VIP guests gathered at the magnificent French Lick Resort in French Lick, Indiana on Saturday, June 24 to celebrate the launch of the club’s new book Strive for Perfection— A Journey into Design, Luxury & Quality.

The 232-page hardback publication explores the living legacy of the world’s most famous luxury motor car, Rolls-Royce. Profiling models old and new, the book celebrates the company’s unceasing pursuit of excellence—an ethos that earned Rolls-Royce the status of “best car in the world”. Written by a select group of motoring experts, Strive for Perfection—A Journey into Design, Luxury & Quality has been produced by London-based publisher St James’s House in partnership with the RROC.

The book’s champagne reception launch was a highlight of the RROC’s 65th Annual Meet—a major, week-long event that attracted Rolls-Royce owners and enthusiasts from across the country. The publication was officially presented to the club at the launch event, against a backdrop of the meet’s finest, award-winning Rolls-Royce motor cars.

Richard Freed, Chief Executive of St James’s House, says: “Working with the RROC has been an absolute pleasure and we were delighted to launch the publication at the club’s annual meet in beautiful French Lick, Indiana.”